Location
In today's rapidly evolving business environment, understanding the aspirations and work preferences of younger generations is more crucial than ever. This session titled "Engaging the next generation of lean practitioners" explores the compelling intersections between lean principles and the values that resonate deeply with the next generation. As these younger cohorts increasingly dominate the workforce, their preference for dynamic, impactful, and flexible work environments aligns closely with lean’s emphasis on efficiency, continuous improvement, and respect for people. This presentation will delve into practical strategies for harnessing the natural inclinations of Gen Z and younger Millennials towards innovation and collaboration, demonstrating how Lean methodologies can be a perfect fit for their professional ethos.
Stirling Brandworks is a full-service marketing agency based in Greater Boston. The agency specializes in leveraging creativity and a vast knowledge of the digital realm to solve a myriad of brand and marketing challenges for clients. From brand evolution and strategy to website design and development, Stirling helps brands across a wide range of industries grow and discover how powerful they can be.https://www.stirlingbrandworks.com/ Stirling Brandworks
Veronica StCyr is the first-ever Operations Manager at a growing marketing agency, Stirling Brandworks. Her role is critical in marrying team aspirations with organizational goals, guided by the mantra: “Do great work and be a great place to work.” Newly discovering a personal connection to Lean methodologies and the distilled beauty of CI - she's focused on how we motivate the next generation to take the baton from us. As a firm believer in win-wins, a firm adversary of corporate BS, Veronica's eager to share her tips on integrating Lean practices to meet the expectations of today's workforce, fostering environments that get results and keep their humanity in the process.
Thursday, May 15, 2025
Agenda
4 p.m. Introductions
4:10 p.m. Presentation
4:50 p.m. Q&A
1. Most young workers don’t know what lean is—and that’s a problem.
2. Lean already delivers what young professionals are asking for.
3. Leadership must actively connect the dots to ignite the lean passion for the next generation
- Leaders & managers navigating workforce shifts
- Especially those managing Gen Z and millennials
- Curious about how to attract, retain, and inspire younger talent
- Struggling to get junior staff engaged in lean or improvement culture HR, people ops, and talent development professionals
- Those responsible for onboarding, training, and culture-building
- Looking to embed lean thinking across the org—not just in operations lean/CI practitioners who want to future-proof their work
- Lean consultants, CI coaches, or internal CI champions
- Worried about lean being perceived as outdated or irrelevant
We strive to host events that are inclusive and accessible to everyone to fully participate and engage. Please email events@ame.org if you have any questions.
If you are not already a member of AME, we invite you to join at this time. Membership benefits include complimentary and discounted event registrations throughout the entire year. To learn more about membership benefits, please visit here.
By participating in this event, you grant AME, or anyone authorized by AME the right to use or publish in print or electronic medium any photograph or video containing your image or likeness for educational, news, or promotional purposes, without compensation.
To fully participate in an AME virtual event, a high-speed internet connection, speaker/headphones, microphone, and webcam are needed. While not required, you will have a better online experience if you do not use wireless internet service. A wired/ethernet connection will have a stronger signal than wireless. Live captioning will be available for this event. Make sure you download the Zoom Client for Meetings desktop application for the best experience. Do not use the version available through your web browser, as it has limited features. https://zoom.us/download.
Cancelation Policy: This event may be canceled by AME for any reason. AME is not responsible for incidental costs incurred by registrants. For paid events, registration fee less a $20 administration fee will be refunded up to one week before the event. Substitutions may be made up to three days prior to the start of the event.
